International Management Training At Deutsche Post

Culture is the greatest single barrier to successful business presentations in a foreign country. This insight is from cross-culture expert Patrick Schmidt, a specialist in German and American business cultures.

Daimler-Benz Chrysler Merger

Patrick Schmidt cites the Daimler-Benz and Chrysler merger in 1998 as a case study for culture conflict. During a series of international joint board meetings, German executives and American senior management presented their respective companies. Both sides wanted to impress the other with a superior quality presentation.

German Presenters

Living up to their reputation for precision engineering, German speakers were more analytical and scientific. With few facial expressions but strong eye contact, rigid body postures and generally monotone speaking voices, the German presenters detailed their company with speeches that lasted two hours. Armed with loads of detailed background information and transparencies, the Germans started with a long introductory statement followed by an even lengthier discourse on Daimler-Benz’s history. Also discussed at length were details about many Daimler-Benz models as well as future prospects.

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